University of Maine Virtual Homecoming
Updating the University's Most Anticipated Event
UMaine Homecoming 2020 was forced into a fully virtual format, eliminating traditional physical touchpoints on campus. Rather than treating this as a temporary workaround, the project reframed Homecoming as an opportunity to breathe new life into future annual events, whether virtual or physical.
How can we transfer a physical feeling right to people's homes?
With so many years of traditional Homecoming activities relying on in-person attendance one core challenge was addressing how to design events that could be used as the foundation for the next generation of virtual experiences.
A full rebrand treating digital-first as a design advantage
The reimagined Homecoming brand successfully supported a fully virtual event without visual fragmentation, maintaining recognition across platforms and touchpoints. More importantly, the system was adopted for the following year’s in-person Homecoming, where it transitioned seamlessly into physical materials including signage, print collateral, and environmental applications.
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