University of Maine Tuition Raffle
Digitizing the Alumni Association's Biggest Annual Funding Event
The UMaine Tuition Raffle required a full digital overhaul to increase participation and unlock higher-value sponsorships in the age of the pandemic. The existing experience was simply a direct mailer which caused a lot of strain on the small Alumni communication team. The project rebuilt the raffle as a digital-first, campaign-ready system spanning website, digital assets, and sponsor-facing materials.
Mobile-first Website and Asset-driven Sponsorship Strategy
The branding assets, website design and promotional materials were created to enhance the recognition and reach of the Tuition Raffle. The raffle received over 160,000 raffle entries at the end of the program; more entries than any other year.
Results
Mobile traffic to the site reached over 13,000 visitors, reinforcing the decision to design mobile-first. The sponsorship strategy landed the top-tier package by clearly outlining where and how sponsors would show up across digital touchpoints. Overall, the program worked because the design system and development strategy were built from the ground up with clarity, usability, and long-term reuse in mind.
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