University of Maine Homecoming 2021
Updating the University's Most Anticipated Event
UMaine Homecoming 2021 marked the return to in-person events and physical campus activation. Rather than redesigning from scratch, the Homecoming team extended the virtual-first identity system developed the year prior into physical space.
How can we transfer a physical feeling right to people's homes?
With so many years of traditional Homecoming activities relying on in-person attendance one core challenge was addressing how to design events that could be used as the foundation for the next generation of virtual experiences.
A full rebrand treating digital-first as a design advantage
Reusing the brand system reduced production time and eliminated the need for a full rebrand cycle, reinforcing continuity for students and alumni and establishing a repeatable framework for future Homecoming events at the University of Maine.
Related Projects
